Marketing is often seen as an almost metaphysical entity. Some treat it with fear and restlessness, while others snub it as a junk for gullible people.
In truth, marketing is a tool. And like all work tools can be used well or badly, it depends on the way in which it is used.
Definition marketing is a branch of the economy that deals with the descriptive study of the market and the analysis of the interaction of the market and users with the company.
The marketing therefore includes all company actions relating to the market for the sale of products or services, considering as a goal the greater profit and as a causality the possibility of having products capable of carrying out this financial transaction.
Three types of marketing are therefore recognized: