The role of the Internet in the trading and selling of services, information and products is becoming more and more relevant; millions of people everyday consult search engines and portals looking for feedbacks on products and services they wish to purchase. To obtain a better visibility, some websites solutions make illicit use of brand names to sell forged or unauthorised goods.
Mulium, with its technicians and its state-of-the-art infrastructures, is able to probe and monitor the Internet in order to identify cases of illegal use of brand names and counterfeit goods and unauthorised products sale.
The preliminary analysis of the context, drawn with the client, aims at the definition of the scenario from the starting point, comprising the determined criticalities, the markets to be monitored and the authorised sellers, therefore defining time schedules and methods of intervention.
Mulium online brand protection consultancy against goods counterfeiting avails itself of a detailed and thorough analysis that consists on the following steps: